Why Are Some Eyeglass Frames So Cheap Online?

Patients sometimes ask why eyeglass frames sold online can be significantly cheaper than those purchased through an eye care office.

One lesser-known issue in the eyewear industry is that some frames sold online are not sourced through authorized channels. This can include discontinued inventory, gray-market goods, or, in rare cases, stolen or improperly diverted frames that are resold without the manufacturer’s knowledge or approval.

Because these frames are not sold through authorized channels, they often lack manufacturer warranties, quality assurance, and traceable origin. In some cases, frames may also be counterfeit, designed to look like a known brand but made with lower-quality materials.

When you purchase frames through an eye care office, you’re getting eyewear that is authentic, properly sourced, professionally fitted, and backed by real support if something goes wrong.

What You’re Paying for With In-Office Eyewear

When you purchase frames from an eye care office, you’re not just paying for the frame itself.

You’re paying for:

• Authenticity — frames sourced directly from authorized suppliers

• Quality control — proper materials, fit, and finishing

• Warranty protection — manufacturer-backed support if something goes wrong

• Professional fitting — correct alignment, adjustments, and comfort

• Accountability — a local office that stands behind what you buy

If a frame bends, breaks, or doesn’t sit correctly, Capitol Eye Care Center stylists are here to fix it, not send you to an online help desk.

Cheaper Isn’t Always Cheaper in the Long Run

Many patients who try very inexpensive frames online eventually come back because of:

• broken hinges

• peeling finishes

• lenses that don’t sit correctly

• discomfort or headaches

• lack of warranty support

By the time replacements or repairs are needed, the “cheap” option often ends up costing more, in money, time, and frustration.

We understand that price matters, and we support patients making informed choices. Our goal is simply to be transparent about why prices differ and to help patients understand the value behind what we offer: quality, safety, comfort, and peace of mind.

The Capitol Eye Care Center team is here to help.